A trope is the reason romance readers buy romance books. It’s what they expect to find inside the covers, and if it’s not there, you’re likely to get a bad review (and no indie author wants a one-star review!)
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When writing copy such as blogs, social media content, newsletters and lead magnets (the list is endless) – you want to educate, advertise to and engage your target audience. To do this, your copy needs to be clear, concise and to the point. It needs to stand out, hook your reader and keep them on the page.
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